Lead Designer. I was responsible for all stages, concept through build. I worked with a team to brainstorm the overall theme for campaign, then created multiple design concepts for presentation/review. I created a style guide based on the chosen concept to set the tone and design style for the entire campaign, used both internally and with external vendors (ads). I provided art direction for photography of table settings and soft bundles, designed and built multiple webpages to support web content, integrating webpages with print materials, online shopping and web-specific marketing, and created an interactive gift guide to market specific bundles of products. I also modified existing CMS settings to create a different feel for the holiday pages while maintaining the overall brand. Ideas from this campaign have been used on multiple monthly campaigns since holiday.
